SHEFFIELD, U.K. - Marylandian -- Visit London, London's official visitor guide, has appointed digital growth agency The SEO Works to lead a new GEO strategy.

Visit London serves as a central hub for inspiring and helping leisure visitors from across the world plan their trips to the capital. Users can browse their site to book London experiences, attractions, theatre shows, hotel rooms, tours and day trips!

Visit London sought the assistance of an agency to help adapt to the rise of zero-click search environments and their audience utilising AI-driven platforms. And, after being impressed by The SEO Works' clear expertise in AI search and experience in the travel sector, Visit London reached out to share their objectives and targets.

Paul Tatman-Madsen, Head of Growth for Visit London, said: "AI is transforming the way consumers research and plan their trips. Our partnership with the SEO Works will ensure that Visit London's digital assets are maximised for AI search. We look forward to working with the SEO Works team to further enhance the Visit London user experience."

More on Marylandian

• Independent Autopsies Are Changing Civil Cases: Kansas City Forensic Explains Why Families Are Seeking Second Opinions
• JEGS Launches Transformed Digital Commerce Platform Powered by PhaseZero
• Subject matter experts: Present your ideas at IISE Annual Conference 2027 in Louisville
• Ascendr Launches Atlas to Help University Research Offices Find and Assess Expertise
• Cummings Graduate Institute Celebrates New Doctor of Behavioral Health Graduates

To ensure visitlondon.com is well positioned for the evolving AI search landscape, The SEO Works will work with the Visit London team to optimise the website with the aim of increasing LLM citations - improving how its content is discovered, crawled, and understood.

In depth analysis of Visit London's audience profiles, user behaviours, and content preferences, will shape new user journeys and content formats. The ambition is to deepen user engagement and convert more AI referrals into ticket sales.

Alex Hill, Sales Director at The SEO Works, said: "Working with a brand as iconic as Visit London is a fantastic opportunity for our team. Search habits are shifting fast, and brands are finding that an integrated SEO and GEO campaign is the new way to stay visible. We're looking forward to seeing what this partnership can achieve."

The SEO Works have worked with multiple global B2C brands on their AI search strategy, including DHL Express, Rave Coffee and Purdy & Figg.

More on Marylandian

• Inglewood Associates and Gordon Brothers Provide Update on Sale Process for 925 Euclid Avenue in Cleveland
• Century Fasteners Corp. Exhibiting at the 2026 International Fastener Expo
• Las Vegas Attorney Thomas Boley Publishes Free Plain-English Guide to 100 Nevada Criminal Laws, in English and Spanish
• Bank Statement Loans Up to $30 Million: Lendmire Announces High-Net-Worth Financing
• NYC Big Book Award Celebrates 10th Anniversary with Announcement of 2026 Winners

About Visit London

Visit London is the official visitor guide for London, providing comprehensive information on things to do, sightseeing, theatre shows, accommodation, and city tours for domestic and international visitors.

Website: https://www.visitlondon.com/

About The SEO Works

The SEO Works are an award-winning provider of integrated search (SEO & GEO), PPC, digital marketing and websites for leading brands and prospering SME's. We help businesses master every search.

Website: https://www.seoworks.co.uk

Enquiries: press@seoworks.co.uk or 0800 292 2410