Trending...
- Adostics & Genmega Announce the Introduction of A-POD
- LIB and Nidec Rejoin Forces for Giant TH-0098 Temperature Humidity Test Chamber
- Deliverance Service Coming to Hagerstown, MD
ROCKVILLE, Md., Nov. 23, 2021 /PRNewswire/ -- Historically, the U.S. pet industry has been overtly canine-centric, though not without justification. Dogs significantly outnumber cats and tend to be more lucrative in terms of products and services. At the same time, cat owners have justification for grievance, according to David Lummis, a pet market expert at Packaged Facts. When asked whether they believe that cats (compared with dogs) are "sometimes treated as second-class" by the pet industry, most cat owners responded in the affirmative to some degree.
Cats represent 30% (or $13.1 billion) of pet food sector sales, according to Packaged Facts' just-released Cats: U.S. Pet Market Trends and Opportunities, compared with a 31% share of non-food pet supply sales and a 28% share of veterinary sector revenues.
Fully in line with dog owners, over nine out of ten cat owners consider their cats to be part of the family. And as with dog owners, a large majority of U.S. cat owners believe that their feline friends have beneficial impacts on their physical and emotional health.
To the credit of many pet industry participants, the treatment of cats as an afterthought is beginning to change as retailers, marketers, product developers, and investors pay noticeably more attention to cats.
More on Marylandian
Market growth and development opportunities span the pet industry sector. For example, minimally processed frozen and refrigerated products are at the forefront of today's natural pet food thrust, but marketers in this fast-growing niche remains distinctly dog-focused.
Similarly, although many marketers offer cat treats, historically the selections have been less robust than for dogs, and some cat food marketers have sidestepped cat treats completely. The situation has changed in recent years, however, in tandem with a steady increase in usage for cat treats.
On the non-food side of the aisle, comfort and health considerations are top-of-mind, especially with pet owners sheltering at home alongside their pets since the COVID-19 pandemic. Nearly one in three dog and cat owners (30%-31%) bought special products to make their pets more comfortable, and one in five (20%) are more concerned about their pet's health and wellness due to COVID-19.
Nutritional supplements, correspondingly, saw a pandemic-related bump in sales. On the pet side, top health concerns include pet anxiety/stress (with 24% of cat owners "especially concerned") and immunity (21% of cat owners).
A significant portion of cat owners (13%) are caring for pets with aging-related special needs. These senior pets generally require more – and more personalized – care than their younger counterparts.
More on Marylandian
The importance of health care costs and payment management concerns notwithstanding, they are not at the top of the list of cat owner priorities for veterinary services. A focus on preventative care claims the top spot, being especially important to 49% of cat owners, and in second place is vets' availability for pet emergencies.
Moreover, according to the Packaged Facts report, tech devices for cats as well as dogs will continue gaining momentum, especially in the areas of behavioral, entertainment, and tracking/monitoring. But the most important opportunity for cat market advancement, as Lummis emphasizes, is also the most obvious one: an increased focus on cats.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
For more essential insights from Packaged Facts be sure to follow us on Twitter (@packaged_facts), LinkedIn, and YouTube.
Press Contact:
Corinne Gangloff
+1 440.842.2400
[email protected]
SOURCE Packaged Facts
Cats represent 30% (or $13.1 billion) of pet food sector sales, according to Packaged Facts' just-released Cats: U.S. Pet Market Trends and Opportunities, compared with a 31% share of non-food pet supply sales and a 28% share of veterinary sector revenues.
Fully in line with dog owners, over nine out of ten cat owners consider their cats to be part of the family. And as with dog owners, a large majority of U.S. cat owners believe that their feline friends have beneficial impacts on their physical and emotional health.
To the credit of many pet industry participants, the treatment of cats as an afterthought is beginning to change as retailers, marketers, product developers, and investors pay noticeably more attention to cats.
More on Marylandian
- Third Annual African American Cultural Expo and Children's Book Fair Comes to Waldorf, MD
- Psychedelics for Vets? CCHR Cites History of Exploitation and Failed Science
- GreenPal Empowers Lawn Care Pros Leveraging AI, Surpasses 5 Million Transactions
- Santa Monica Businesses Push Back on Bus Stop Relocation That Threatens Access and Safety
- The Blue Luna Encourages Local Schools to Take Steps to Enhance Safety for Students and Staff
Market growth and development opportunities span the pet industry sector. For example, minimally processed frozen and refrigerated products are at the forefront of today's natural pet food thrust, but marketers in this fast-growing niche remains distinctly dog-focused.
Similarly, although many marketers offer cat treats, historically the selections have been less robust than for dogs, and some cat food marketers have sidestepped cat treats completely. The situation has changed in recent years, however, in tandem with a steady increase in usage for cat treats.
On the non-food side of the aisle, comfort and health considerations are top-of-mind, especially with pet owners sheltering at home alongside their pets since the COVID-19 pandemic. Nearly one in three dog and cat owners (30%-31%) bought special products to make their pets more comfortable, and one in five (20%) are more concerned about their pet's health and wellness due to COVID-19.
Nutritional supplements, correspondingly, saw a pandemic-related bump in sales. On the pet side, top health concerns include pet anxiety/stress (with 24% of cat owners "especially concerned") and immunity (21% of cat owners).
A significant portion of cat owners (13%) are caring for pets with aging-related special needs. These senior pets generally require more – and more personalized – care than their younger counterparts.
More on Marylandian
- Maryland Young Farmers Advisory Board Meeting Notice
- Maryland: Governors Intergovernmental Commission on Agriculture Meeting Notice
- The Sessions Studios Secures $300 Million Commitment to Launch World-Class Studio and 15-Film Global Slate
- Maryland: Pesticide Advisory Committee Meeting Notice
- Maryland Horse Industry Board Meeting Notice
The importance of health care costs and payment management concerns notwithstanding, they are not at the top of the list of cat owner priorities for veterinary services. A focus on preventative care claims the top spot, being especially important to 49% of cat owners, and in second place is vets' availability for pet emergencies.
Moreover, according to the Packaged Facts report, tech devices for cats as well as dogs will continue gaining momentum, especially in the areas of behavioral, entertainment, and tracking/monitoring. But the most important opportunity for cat market advancement, as Lummis emphasizes, is also the most obvious one: an increased focus on cats.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, the food and beverage market, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.
For more essential insights from Packaged Facts be sure to follow us on Twitter (@packaged_facts), LinkedIn, and YouTube.
Press Contact:
Corinne Gangloff
+1 440.842.2400
[email protected]
SOURCE Packaged Facts
Filed Under: Business
0 Comments
Latest on Marylandian
- Dr. John Salerno of Salerno Wellness Introduces Their New Full Body Capsule for Advanced LED Light Therapy Patient Treatments
- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
- Heartfelt Dreams Foundation Launches Campaign to Build CHD Hospital
- Radarsign Tackles Intersection Safety with Launch of Grid-Free Solar LED Stop Sign
- Miami Real Estate Agent Drastically Increases Interest In Homes
- Adostics & Genmega Announce the Introduction of A-POD
- LIB and Nidec Rejoin Forces for Giant TH-0098 Temperature Humidity Test Chamber
- Deliverance Service Coming to Hagerstown, MD
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- NASA Collaborative Agreement for Supply of Thin-Film Solar Tech for Orbital Application to Advance Development of Thin-Film PV Power Beaming: $ASTI
- Exciting New Era of Sports, Entertainment & Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media
- VFAF MD State Chapter Joins Texas Flood Relief Ops said Stan Fitzgerald Veterans for America First
- Service Ninjas Debuts First-of-Its-Kind "Membership" Platform for Home Service Pros
- Bruce In The USA Brings Immersive Bruce Springsteen Celebration to Frederick This October
- BIYA Forecasts 2025 Surge with ¥300M ($41.8 M USD) in Revenue and ¥25M Profit from Cloud Based HR Solutions: Baiya Intl. Group (N A S D A Q: BIYA)
- Paul E. Saperstein Co. Announces Geographic Expansion of Auction Services
- Florida Broker Bent Danholm Featured in the Daily Mail's U.S. Real Estate Coverage
- Robin Launches Legal Intelligence Platform to solve intelligence gap in Fortune 500 legal teams
- Melissa B. Releases Digitally Independent: Empowering Music Artists with AI and Brand Strategy
- Consumer Accountability Alliance Issues Formal Notice Alleging Proximate Liability for Medical Harm