MOUNTAIN VIEW, Calif. - Marylandian -- SeniorMatch.com, one of the world's top dating sites for single people over 50, announced today that its membership has surpassed the 1 million mark for the first time. This striking growth is partly the result of innovative new features added over the last year. These include romantically-themed New Year's avatar photo frames, Christmas e-cards and more.

"We're very gratified to see our efforts to create a great user experience result in this kind of membership growth," said a spokesperson for the site. "Mature people are not digital natives, but they will definitely partake in all of the fun features we build. The numbers speak for themselves." SeniorMatch.com has more than 6,000 members active on a daily basis on the site, with over 1.6 million monthly conversations—and most importantly of all, nearly 40,000 success stories.

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SeniorMatch.com brings senior singles together for dating and relationships, companionship, travel, and activities. "Mature people want to find someone special, too," the spokesperson added. "It may be hard for young people to understand, but you don't stop wanting to have a life partner or a companion just because you turn 50. If anything, the desire is even stronger at that age, and you don't have a lot of the emotional baggage you carry around in your 20s and 30s."

The site's sophisticated matching system brings senior couples together. "This site is not just for cougar hookups, not that there's anything wrong with that," the spokesperson said. "50-plus dating can be whatever you make of it. Sometimes, it's just about two mature people who want to hold hands at a concert. On the other hand, we've brought together thousands of senior couples who end up getting married."

SeniorMatch is available through a website and mobile app. The company often tests new features on the app before introducing them to the site. The website provides a number of engagement mechanisms to bring older people together online. These include first date ideas, senior blogs, and forums as well as dating advice and safety tips. Privacy and safety are key principles behind the site's functionality and usability design.

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About SeniorMatch.com

SeniorMatch.com is one of the world's leading dating sites for people over 50 years of age. It enables more than one million mature singles to meet online and get to know each other before embarking on dates, activities, travel and more.

For more information, visit www.seniormatch.com