SANTA CLARA, Calif. - Marylandian -- etElastic, a leading innovator in software solutions for broadband, today announced that rapidly growing UK-based ISP Rocket Fibre has successfully scaled to serve 14,000–15,000 subscribers in the UK while expanding its wholesale operations into key European cities, including Amsterdam, Paris, and Milan. Facing challenges with previous Broadband Network Gateway (BNG) solutions from MikroTik and Juniper, Rocket Fibre transitioned to netElastic's integrated networking platform featuring virtual Broadband Network Gateway (vBNG), Carrier Grade Network Network Address Translation (CGNAT), and netVision monitoring application.

Running on standard x86 Dell PowerEdge XR11 telco servers with 100G capacity, the networking software platform delivers routing, subscriber management and CGNAT with centralized GUI-based management, providing a scalable and reliable foundation for both B2C growth and B2B point-to-point/transit services.

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The netElastic deployment has delivered exceptional results, including over 80% power savings, with three servers now consuming under 1Kw total compared to 8Kw for the prior Juniper setup, and capital cost reductions to approximately 10% of the Juniper MX960 equivalent. Rocket Fibre is running three netElastic networking platforms in each location for redundancy.

netElastic's CGNAT has resolved gaming and hairpin problems tied to strict NAT settings, enabling efficient IPv4 address usage via single-IP/dual-stack support. Rocket Fibre now plans to deploy netElastic in additional locations to fuel ongoing expansion, positioning it as an ideal "ISP in a box" partner for service providers seeking performance, stability, and dramatic cost efficiencies over legacy hardware.

Tom Sanders, Managing Director of Rocket Fibre, appreciated the solution's ease of implementation with a familiar Cisco/Juniper-like CLI, "sit and forget" reliability that minimizes monitoring, and the intuitive netVision GUI that empowers technicians with graphical health, performance, and capacity statistics—no third-party tools required. "netElastic has become an invaluable networking partner and really plugs a functional gap in networking with smart software for advanced networking features such as CGNAT and vBNG," he said.

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Weixiao Liu, CEO of netElastic, said, "Service providers such as Rocket Fibre that are tech savvy, but also budget sensitive, understand the real value that open networking can bring to any upgrade or installation. netElastic products are robust and feature rich, with the only discount being the price."

About netElastic

netElastic provides virtualized routing solutions purpose-built for broadband service providers. netElastic developed one of the industry's first virtual broadband network gateways (vBNGs) from the ground up. netElastic is based in sunny Santa Clara, California, in the heart of Silicon Valley.

Visit netElastic at the ISPAMERICA show in Atlanta, Georgia, March 2-5, 2026. Learn about how netElastic invented virtual routers and enter to win a car.

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