Novavax Launches Choose to Protect™ Campaign to Educate Public About Importance of Updated COVID Vaccination this Fall

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~ Novavax, Inc. has joined forces with HealthyWomen and actor, mother and business owner Nicole Ari Parker to launch Choose to Protect™, a campaign to educate the public about the importance of COVID vaccination and the different types of COVID vaccines. The campaign was informed by a survey conducted by The Harris Poll among vaccinated U.S. adults aged 45+ who play a key role in household healthcare decisions.

Nicole Ari Parker said, "As a wife, mother and daughter of parents in their 80s, I feel great responsibility to be informed, talk with our doctors and ensure the whole family is up to date on vaccinations, particularly given how easily COVID spread through our households last year. I hope that others will join me in choosing to protect ourselves and our loved ones this season so that we can all feel protected as we go to work, spend time with family and friends, and go about our everyday lives."

The survey found that 82% of adults said vaccines are absolutely essential or very important for maintaining health, and three quarters said vaccines are absolutely essential or very important for their ability to spend time with family.1 The top three reasons people are motivated to get vaccinated are because of new variants, increasing COVID cases or from wanting to have a less severe case if they get COVID.1 86% agree that knowing their loved ones are vaccinated against COVID puts them at ease.1 83% agree that helping to protect high-risk people in our society is a key reason why they choose COVID vaccination for themselves / their family.1 85% agree it is important to have a range of COVID vaccine options for themselves and their family.1 However only approximately two in five say they are highly knowledgeable about the science behind how different types of vaccines help to protect against COVID.1

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Beth Battaglino, RN-C Chief Executive Officer at HealthyWomen said "Women are often the chief medical officers of their families, especially those in the 'sandwich generation' who are caregiving and making healthcare decisions for their children and elderly parents. COVID made that role much more difficult but what made it easier was having access to COVID vaccines that have been well tested and are safe and effective at protecting our loved ones from getting seriously ill, being hospitalized or possibly even dying."

Silvia Taylor Executive Vice President & Chief Corporate Affairs & Advocacy Officer at Novavax added "COVID vaccine fatigue remains a major obstacle in maintaining immunity and keeping vaccination rates high." She encouraged people "to recognize the importance of making a plan to help protect their loved ones this season and have conversations with their healthcare provider about available vaccine options."

Dr Jose Torradas Emergency Medicine Physician concluded "Vaccination remains a critical tool to help protect against COVID especially for the elderly & those with chronic conditions associated with severe outcomes from Covid - make a plan & discuss vaccine options with your healthcare provider & check if you're eligible for other vaccines like flu shot at same time."

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To learn more about Covid vaccination & options available visit www.ChoosetoProtect.com
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