WHITEHOUSE, N.J. - Marylandian -- REA (Ricklin-Echikson Associates) is thrilled to unveil PathFinder Coaching™, revolutionary 1:1 professional coaching designed to empower students and young adults in making life's pivotal decisions with confidence. PathFinder Coaching™ features 1:1 expert guidance combined with a suite of revolutionary self-discovery tools to help students understand their strengths and interests, explore career paths, and create a vision and plan for a future they feel excited about.

Traditional career guidance often overlooks an individual's natural aptitudes, focusing solely on interests, academic performance, or societal expectations. PathFinder Coaching™ changes this narrative by offering a holistic approach that considers the unique intersection of each individual's talents, passions, and aspirations.

PathFinder Coaching™ provides customized services for students in middle school, high school, and college, as well as recent graduates and early to mid-career professionals.

Key features of PathFinder Coaching™ include:

• Comprehensive Aptitude Assessment: Students' innate strengths, interests, personality traits, and natural aptitudes are uncovered through a series of scientifically validated assessments,
• Personalized Coaching: Based on the assessment results, students receive personalized 1:1 coaching sessions from experienced professional career coaches and mentors. These sessions help students align their aptitudes with potential career paths, explore various options, create a personal marketing portfolio, and set achievable goals.
• Career Exploration Resources: PathFinder Coaching™ provides students and families with access to a wealth of resources, including industry insights, job market trends, internships, scholarships, and a variety of educational pathways, to help students explore diverse career opportunities and make informed, confident decisions about their future.

"At REA, we believe each individual possesses unique talents and potential. With PathFinder Coaching™, we are committed to empowering middle school students through early-mid career professionals to uncover their innate strengths and pursue careers that align with their passions and aspirations," says Lorraine Bello, Owner and Chairperson of REA. "We are excited to embark on this journey with them and witness their transformation into confident, purpose-driven professionals.

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EXEO Advisors, a premier business transition consultancy specializing in corporate growth acceleration and multi-faceted transitions, was tasked with helping the company plan the launch of PathFinder Coaching™. EXEO provided branding guidance, product development, and go-to-market strategies. The agency also manages the digital/social media campaign through key partners to help REA pivot into new institutional and consumer markets.

"PathFinder Coaching™ represents a paradigm shift in career guidance, offering a personalized approach that empowers students to take control of their future," said Jo Stapleton, Managing Partner, EXEO Advisors. "We are looking forward to helping REA revolutionize the way students and young professionals leverage this crucial coaching process at key periods of their lives to make confident and informed decisions about their career journey."

For more information about PathFinder Coaching™ and how to enroll, please visit www.reacareers.com/pathfinder or contact Rick Calanni, SVP, Business Development, at rcalanni@reacareers.com or 862-812-2462.

About REA (Ricklin-Echikson Associates)

REA is a leading provider of award-winning career coaching services. For over 40 years, our talented coaches have helped more than 100,000 individuals and families successfully navigate career, academic, and life transitions. Committed to empowering individuals and fostering personal growth, we strive to create innovative solutions that make a positive impact.

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About Exeo Advisors

Exeo Advisors is a premier business transition consultancy specializing in corporate growth acceleration, M&A, and other multifaceted corporate transitions. With a human-first approach, Exeo Advisors helps business owners maximize the value of their life's work and achieve their personal and professional goals.

Contact:

Patti Cucci

REA

VP, Communications

980-244-0188

pcucci@reacareers.com