DENVER - Marylandian -- Cura HR is proud to announce that its Founder, CEO, and Principal Consultant, Lyssa Hansard, has been featured in Forbes Business Council with an article that challenges traditional pay equity studies and advocates for a more strategic, values-driven approach. The article, titled "Develop a Pay Equity Strategy That Aligns With Your Values," explores how companies can go beyond surface-level pay gap reviews to implement systemic changes that foster fairness, transparency, and accountability in compensation decisions.

In her article, Hansard highlights a critical issue in today's workplace: many companies approach pay equity with good intentions but fall short in execution. Rather than simply adjusting outliers in a pass/fail model, she emphasizes the need to track compensable factors, establish meaningful pay analysis groups, and integrate pay equity principles into ongoing business practices.

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"Achieving real pay equity isn't just about running an annual analysis—it's about embedding fairness into an organization's compensation philosophy, decision-making, and culture," said Hansard. "By aligning compensation practices with core business values, companies can foster greater transparency, accountability, and long-term success."

Key Takeaways from the Forbes Article:

• Define What You Pay For – Organizations must clearly articulate compensable factors (e.g., experience, performance, tenure) to shape fair and strategic compensation decisions.
• Track and Measure Key Metrics – Establishing clear, measurable compensation data helps drive transparency and accountability across leadership teams.
• Move Beyond Outliers – A sustainable pay equity strategy focuses on systemic improvements, not just quick fixes to close pay gaps.
• Commit to Continuous Improvement – Pay equity isn't a one-time initiative. Companies should integrate equity considerations into hiring, promotions, and ongoing salary adjustments to maintain fairness over time.

As an industry leader in HR strategy, compensation consulting, and pay equity analysis, Cura HR partners with organizations to help them navigate complex workforce challenges and create sustainable compensation structures.

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To read the full Forbes article, visit: https://www.forbes.com/councils/forbesbusinesscouncil/2024/12/23/develop-a-pay-equity-strategy-that-aligns-with-your-values/

For more information about Cura HR's compensation consulting and pay equity solutions, visit curahr.com or contact Sarah Vonnahme at hello@curahr.com.