NEW YORK - Marylandian -- PatientNow has spent years as the market leader helping its customers achieve their number one goal: revenue growth. Today, their acquisition of Recura dramatically accelerates that commitment.

Recura acts as a full-time sales team, receptionist, and booking coordinator, all in one. It's on 24/7, instantly responding via voice and text to every call, message, and form submission. By converting inquiries into booked appointments, Recura ensures no opportunity goes unanswered.

Practices using Recura are already seeing transformational results, with one turning 48-hour follow-ups into 30-second responses, another driving $10,000 in additional revenue in one month by eliminating missed calls, and another generating 86 ready-to-book customers in a single day.

More on Marylandian

• 6 Holiday Looks That Scream "Old Money" But Cost Less Than Your Christmas Tree
• Maryland's Wizard's Escape Becomes a Top Choice for Large Families & Celebration Groups
• From Cheer to Courtroom: The Hidden Legal Risks in Your Holiday Eggnog
• Maryland: Winter Ban on Spreading Manure, FPRs and Other Nutrient Sources Begins December 16
• Controversial Vegan Turns Rapper Launches First Song, "Psychopathic Tendencies."

"PatientNow combined with Recura represents the future of growth for aesthetics practices," said Keri Gohman, CEO of PatientNow. "By combining PatientNow's industry-leading platforms with Recura's AI-driven capabilities, we're giving our customers a 24/7 growth engine that never stops working."

Customers of PatientNow can enjoy an exclusive, deep integration with Recura, allowing clients to book, reschedule, and cancel through the platform. Plus, practices will soon be able to run targeted campaigns automatically to fill their calendars, process payments seamlessly, and optimize revenue and retention using insights unique to their business.

Gohman added, "This is the start of a new era of innovation for PatientNow, which you'll see start to come to life in our new look and feel that launched today."

"Recura has always been focused on helping make our clients more money. Partnering with PatientNow allows us to scale our mission at lightspeed and expand to new practices." said Harrison Cuker CEO and Co-founder of Recrua.

More on Marylandian

• Inside the Fight for Affordable Housing: Avery Headley Joins Terran Lamp for a Candid Bronx Leadership Conversation
• Canterbury Hotel Group Announces the Opening of the TownePlace Suites by Marriott Portland Airport
• Heritage at South Brunswick's Resort-Style Amenities for Any Age and Every Lifestyle
• T-TECH Partners with Japan USA Precision Tools for 2026 US Market Development of the New T-TECH 5-Axis QUICK MILL™
• Record Revenues, Debt-Free Momentum & Shareholder Dividend Ignite Investor Attention Ahead of 2026–2027 Growth Targets: IQSTEL (N A S D A Q: IQST)

Cuker added, "Inside of PatientNow, we're delivering the transformation from a system of record to a system of action as the true market leader."

Recura will continue to operate as a standalone business, continuing to sell directly to non-PatientNow customers, focusing on delivering industry-leading growth solutions, as well as powering innovation for PatientNow and supporting its existing customers and both new and existing integrations.

About PatientNow

Designed for beauty, built for growth, PatientNow is designed to keep medical aesthetics and elective care practices in perfect proportion. Intelligent automation for the repeatable, insights for the essential, space for our clients' artistry, and powerful tools to drive growth.

From EMR and CRM to marketing automation and analytics, PatientNow delivers a connected platform that helps practices attract, convert, and retain more patients, while elevating the client experience at every touchpoint.