American Legion sponsoring Army-Navy Game

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INDIANAPOLIS, Aug. 28, 2024 ~ The Army-Navy Football Game, also known as "America's Game," has announced a new partnership with the American Legion, the nation's largest veterans service organization. This marks the first time in the game's 125-year history that a VSO will be sponsoring the event.

The American Legion has secured a multi-year deal alongside presenting sponsor USAA and participating partners Chevrolet, Exchange, Duke Cannon Supply Co. and Palantir. This partnership will also extend to year-round sponsorships of both Army West Point Athletics and Navy Athletics.

According to American Legion Chief Marketing Officer Dean Kessel, this partnership is a perfect fit for the organization's values of service, patriotism, and camaraderie. "As the nation's largest VSO, it is fitting for The American Legion to be at this annual celebration of service, honor, country," Kessel said. "We are truly honored to support these student-athletes who are committed to protecting the freedoms we cherish."

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The Army-Navy Game is one of the oldest and most renowned rivalries in college football history. This new partnership aligns with The American Legion's mission to serve veterans and raise awareness about its Be the One campaign.

Chet Gladchuk, Director of Athletics at the U.S. Naval Academy, expressed his appreciation for this opportunity to strengthen their relationship with The American Legion. "As partners, we share common values that accentuate country and patriotism," Gladchuk said. "America's Game will only further promote our shared vision and mutual support for those veterans who have advanced the cause of our great nation."

Mike Buddie, Director of Athletics at Army West Point, also expressed excitement about this collaboration. "We are thrilled to partner with The American Legion as our official veteran service organization," Buddie said. "This collaboration will continue to elevate America's game on the national stage and showcase the incredible support The American Legion provides to our veteran servicemembers."

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In addition to promoting patriotism and camaraderie, this partnership also allows The American Legion to raise awareness about its Be the One campaign. The organization hopes to use the platform of the Army-Navy Game to bring attention to the issue of veteran and servicemember suicide.

"While we know the game will provide our nation's veterans and other fans entertainment, it's also true that many are suffering inside," Kessel said. "That's why it is so important for us to bring Be the One to millions of military supporters. By raising awareness of the suicide crisis in forums like this, we are effectively increasing the probability of servicemembers, veterans, their families and other military supporters to Be the One to save one life."

The partnership between The American Legion and the Army-Navy Game will kick off at this year's game on December 14th at Commanders Field in Landover, Maryland. This collaboration not only celebrates a historic rivalry in college football but also highlights the important work being done by The American Legion in supporting our nation's veterans.
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