DULUTH, Ga. - Marylandian -- 1.     Go hybrid

Since most event planners have been launching virtual events in 2020 with surprising success, many view the hybrid approach as the future of event marketing says Ismail Sirdah. To do this effectively, organizers should choose a virtual event management software carefully — one that supports a mixture of in-person and virtual participants.

2.     Establish basic pandemic-proof procedures

Many organizations are bracing for future variants of old viruses. This movement is known as "pandemic proofing," notes Ismail Sirdah. There are many basic pandemic-proof procedures that will keep participants safe, as well as reduce anxiety for nervous attendees.

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Among these procedures are:

●      Screening participants with fever or symptoms

●      Discouraging physical contact

●      Maintaining reasonable social distancing

●      Providing masks for those that wish to use them

●      Encouraging hand washing

●      Providing sanitation stations throughout the facility

●      Avoiding buffets at meals

3.     Think smaller groups

The smaller that event planners can keep groups, the easier it will be for organizations to maintain social distancing. Promoting smaller groups according to the businessman includes reducing seating or hosting more events closer to home.

4.     Go outside

From a health perspective, it is much safer to mingle outside than it is indoors. When possible, planners should arrange for outdoor events. If the bulk of the event must be held indoors, then participants can attend meals and mixers outdoors.

5.     Spread out seating

With smaller groups and a hybrid setup, it will be easier to spread out seating at events. Organizers can create smaller clusters of seats (less than 10 in a group), put extra space between seats (six or more feet), or employ a combination of both.

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6.     Create compelling incentives

Prizes are expected at corporate events. Leaders can honor top performers and generate excitement when there are compelling incentives for a job well done. Among the most common performance incentives are:

●      Cash bonuses

●      Free vacations

●      Large gifts (company vehicle, appliances, etc.)

●      Promotions

●      Gift certificates

●      Weekend retreats

●      Paid leave

●      Smaller gifts

○      Watches

○      Electronics

○      Apparel

7.     Promote breakout sessions with colleagues
Leaders can plan breakout sessions within the event schedule, such as discussion groups, mentorship sessions, or more intimate Q&A panels. Additionally, says Ismail Sirdah, planners can encourage attendees to get together for meals, mixers, or after the event.