DENVER - Marylandian -- The Greeting Card Association (GCA) is offering 24 sessions designed for greeting card makers during its two-day Virtual Workshop & Retreat to be held November 12^th and 13^th. While the greeting card category is experiencing resurgence at retail during the current pandemic, many unexpected challenges are causing publishers to pivot and approach doing business in new and innovative ways.

"The Workshop is designed to bring the industry together not only to celebrate greeting cards but to impart tangible strategic lessons that help publishers solve problems unique to our industry," according to Dave Phipps from Avanti Press, 2020 workshop chairperson. "We surveyed GCA membership and built sessions based on their feedback to provide insights into the industry but also training in technology, collaboration, social media, and more."

More on Marylandian

• Steve Weclew is Appointed by STS Capital Partners as Managing Director
• New Finnish Affiliate Site Ilmaiskierrokset.com Puts Wager-Free Spins in the Spotlight
• Major FDA Victory; Preservative-Free Ketamine Approved Ahead of November 10 Goal Date as Commercial Launch Opportunity Comes Into Focus for NRx Pharma
• Baltimore Marketing Service Offers Free 101-Check Human-Reviewed Website Audit in 24 Hours
• Chesapeake Health Care Welcomes Maris Allen, LMSW, to its Behavioral Health Team

Sessions from Hallmark, the United States Postal Service, Paper Source, Faire.com and Brandwise will help attendees build a well-rounded view of industry trends and future directions.

Other highlights include:

·         behind-the-scenes pivot stories from publishers

·         a virtual tour with an independent retailer

·         a conversation on diversity, inclusion, and marketing

·         working with sales representatives

·         the sustainability of greeting cards

·         digital to print

·         e-commerce, and more

To maintain the community-focused "Retreat" aspect of the annual event, attendees are also invited to share networking opportunities include a cocktail mixing class and restorative yoga, plus an optional, add-on virtual cheese-tasting (with real cheese!). A special edition swag box will be sent prior to the Workshop to all publishers who register prior to November 3^rd.

More on Marylandian

• Immerse Yourself in the Historic Tochigi Autumn Festival, Celebrated Every Two Years Since 1874
• Resident Inspect Expands Virtual Property Inspections With AppFolio and Rentvine Integrations
• Unlocking the Next Phase of Growth with New AI Innovations; Targeting 2027 as Breakeven; Revenue Momentum Accelerates: ZenaTech (N A S D A Q: ZENA)
• AeroNet Deploys netElastic vBNG and CGNAT with Tarana Wireless to Deliver Scalable, Fiber-Class Broadband Across Puerto Rico
• New Atlas Maps the 38 States Behind Every Conversation

---------------------------------------------------------------

About the Greeting Card Association

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents nearly 200 American and international publishers and industry partners by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.