BOWIE, Md. - Marylandian -- Giftella, the AI-powered gifting app, today announced the public launch of its iOS application. A tool designed to end the universal frustration of figuring out what to buy the people you love.

Built around the idea that gifting should feel effortless and joyful, Giftella combines three things in one place: shareable wishlists, AI-generated gift recommendations tailored to each recipient, and a social Gifter Score that rewards thoughtful giving. Users build a profile for each person they shop for a partner, parent, sibling, friend and Giftella's AI suggests real, purchasable gifts matched to that person's interests, personality, and the occasion.

"Most people don't dislike giving gifts. They dislike the 30 minutes of staring at Amazon wondering if a sweater is too boring," said the Giftella team. "We wanted to take that whole anxious moment and replace it with one tap."

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Key features at launch include AI gift suggestions powered by Claude, public wishlists with reservation handling so two friends never buy the same thing, seasonal gift moments tied to holidays like Mother's Day and Father's Day, a friends graph that surfaces upcoming birthdays, and a Gifter Score that levels up as users follow through on the gifts they buy.

Giftella also previews a curated brand ecosystem launching later this year, beginning with two independent apparel labels and expanding to additional small brands selected for thoughtful, giftable products.

The app is free to download with no email/password required sign-in is via Google or Apple. A referral system gives every user a personal invite code that earns 10 points each time a friend joins.

Giftella is available now on the App Store. To learn more or join the early community,
visit https://giftella.app
App Stoe: https://apps.apple.com/us/app/giftella/id6761128527