POTOMAC, Md. - Marylandian -- In a move sure to surprise the estate planning and end-of-life industry (and confuse SEO algorithms everywhere), Buried in Work has announced a full rebrand under a new name: Kick the Bucket Binder™.

"We felt it was time to inject some levity into life's most serious conversations," said Founder and Director of Barketing Zeke Zuckerman, a highly qualified Cavapoo. "And nothing gets people talking like a name that says exactly what's on everyone's mind—but with a wink."

The company, known for award-winning conversation games like One More Story and Nothing Left Unsaid, as well as its flagship estate organization tool, the CLEAR Kit, has long focused on helping families have important conversations before it's too late. The new name, leaders say, is a natural evolution.

"Let's face it—nobody wants to talk about death," said Adam Zuckerman, actual human founder of the company. "But everybody wants to laugh. If renaming ourselves Kick the Bucket Binder gets people to have these conversations sooner, we'll consider it a success."

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While some critics have called the move "ill-advised," "unhinged," or "clearly an April Fools' joke," the company insists that they are probably not serious. Probably.

The newly minted domain, www.kickthebucketbinder.com, is live and ready to help families prepare for everything from ethical wills to pet care after passing.

"We're not just planning for the future," said Zuckerman. "We're making it impossible to ignore—with style."

About Buried in Work / Kick the Bucket Binder™
Founded by estate planning innovator Adam Zuckerman (and morally supported by Zeke the dog), the company helps families talk about what matters most: life, legacy, and what's left behind. Through games, guides, and community, they make tough topics easier to approach—and even a little fun.