VANCOUVER, British Columbia - Marylandian -- Forget the fashion age gap! This International Women's Day (March 8th), Serena West & Bellissima, a leading online and retail destination, is putting the spotlight on women of all ages, especially baby boomers who are rewriting the rules of style.

Baby Boomers: The New Fashion Influencers?

Gone are the days when fashion catered solely to younger demographics. The rise of the "Silver Influencers", a group of stylish women over 50 taking social media by storm, is a clear sign that baby boomers have a strong desire to stay relevant and express themselves through their clothing choices.

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Fashion for Every Woman, at Every Stage

"At Serena West & Bellissima, we understand the power of fashion to make a woman feel confident and beautiful," says Parvis Bihmini, Manager at Serena West & Bellissima. "This International Women's Day, we're especially excited to celebrate the incredible work of female designers who inspire us all, and to empower women of all ages to express themselves through fashion."

Bellissima, with its ten locations across British Columbia, has a long history of championing inclusivity and providing a platform for talented female designers like Alison Sheri, Claire Desjardins, and Elena Wang. Serena West, the online arm, seamlessly extends this commitment by offering a diverse range of styles that cater to every woman's unique sense of self.

The Serena West & Bellissima Collections: Ageless Style and Confidence

The curated collections at Serena West & Bellissima cater not only to a range of styles but also to a range of generations. Baby boomers, a powerful demographic, will find pieces that reflect their timeless style and help them feel seen and celebrated. This aligns seamlessly with the growing movement of challenging ageism in fashion.

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Throughout March, customers can explore these inspiring designs both online and in-store at any of Bellissima's ten locations across British Columbia.

About Serena West & Bellissima:

Serena West & Bellissima, an integrated online and retail fashion destination, are dedicated to celebrating diversity and empowering women through curated collections from popular women's fashion designers such as Joseph Ribkoff, Frank Lyman, Alison Sheri, Tribal, Elena Wang, Renuar and Picadilly.

In 1975, Serena opened her first store on West Pender in downtown Vancouver, B.C. With a keen sense of style and a strong belief in the transformative power of fashion, Serena had visions of creating a brand which inspired confidence and self-expression. Decades later, this vision has not changed.

"I love seeing how confident and glamorous women feel when they put something beautiful on; it brings out their own inner beauty and I believe that is what fashion should do."—Serena

For more information, please visit:

• https://www.serena-west.com/clothing.html
• Follow Serena West on Instagram: @serenawest.styles