NORWALK, Conn. - Marylandian -- The 8K Association (8KA), the cross-industry group dedicated to promoting the growth of the 8K ecosystem, has published an updated performance specification for the powerful 8K Association Certified mark program. The updated specification adds new decoding requirements, new image quality metrics and a game mode fulling our goal to continue adding or expanding features for better 8K viewing experiences.

The 8KA is also proud to announce new member growth in the second half of 2021. New members include Prime Video, content creation company 4by4, testing service provider UL, with TV maker Changhong rejoining the organization.

TV shoppers looking for televisions that offer four times the resolution available from 4K TVs and that meet the high-performance standards of the 8K Association Certified program will benefit from the new broader performance requirements applied to 8K TVs launching in the market starting this year. The 8KA has already Certified over 80 TV models to date.

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In addition to the existing requirements for resolution, luminance, color and connectivity standards that ensure powerful big-screen performance, the 8K Association Certified logo program now recognizes a broader set of video decoding standards that will promote the wider availability of 8K streaming content.

The 8K Association is pioneering the use of Ambient Contrast Ratio (ACR) as a new way to help ensure good picture quality performance in different ambient lighting conditions.

Also included in the revised specification are new Gaming mode requirements that include support for Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR) via the HDMI 2.1 interface. Gaming on 8K TVs is expected to be an important use case so the 8K Associations wants to help ensure the best performance.

The organization continues its efforts to educate professionals and consumers on the rapidly evolving 8K ecosystem. Significant accomplishments over the last year include:

• Establishment of a consumer-facing educational web site – www.discover8k.com
• A major refresh of the professional-facing web site – www.8kassociation.com
• Publication of a new report – The State of Live 8K Production
• Launch of the weekly newsletter The 8K Monitor
• Participation in multiple webinars/seminars to discuss the 8K ecosystem
• Sourcing of 8K content for member use
• Updating of the Certified Tech Spec and Test Spec
• Initiation of new social media marketing efforts

ABOUT THE 8K ASSOCIATION:

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The 8K Association has grown to encompass a broad membership of leading companies that represent all parts of the 8K ecosystem. From 8K content creators and technology suppliers that enable 8K content creation to display semiconductor makers, panel manufacturers and the world's biggest TV brands – 8KA member companies are at the forefront of delivering the most impressive images from lens to living room.