Marylandian - VSA Prospecting Launches New Website, Enhancing the User Experience

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The nationally recognized lead generation firm has added content and upgraded the look of its website, making it easier for users to navigate. New features include a mobile-friendly design and a careers page for prospective employees.

HADDONFIELD, N.J. - Marylandian -- VSA Prospecting has launched an entirely redesigned website, providing visitors with additional content and an improved user experience.

The new site went live in mid-January after a few months of development and a thorough QA process. The project was supervised by Daryl Osborne, Chief Technical Consultant at Valleytec Digital Solutions Ltd., who collaborated closely with a dedicated team of VSA employees throughout the development of the site.

"Not only will the new site provide a better user experience in terms of speed and clarity, but the site was built to be mobile-friendly first, to minimize the time required for users to complete their visit and find what they are looking for," Osborne says. "Or, if they choose, to spend more time reading about topics that interest them further."

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New content on the site includes a careers page and job board that will make it easier for VSA's recruiting team to connect with and vet prospective employees. Other additions include a page devoted to VSA's status as a woman-owned business, as well as detailed bios of the company's leadership team.

"It's great to have additional content on the website that helps clients and prospective clients get to know us better as a company, and as individuals," says VSA Founder and CEO Valerie Schlitt. "I'm thrilled with the look and content of the site, and how easy it is for people to navigate."

Another advantage of the revamped site is that it will attract more visitors. The site's new Wordpress theme, called Divi, is frequently updated and well-supported, providing the foundation for greater search engine visibility and increased traffic.

One of the most important steps in developing the site was choosing the right host to ensure high performance and speed, as well as support and security. VSA found that in Nexcess, an industry-leading managed hosting provider.

Multiple VSA employees contributed to making the new site a reality, led by Technology Associate Chase Kelly, Senior VP of Operations Dawn Stolte, Director of Workforce Management Jennifer Burke, Senior Manager of Recruitment Joan Morisset, and Content Writer Andy Vineberg.

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"It was a real pleasure working with the VSA team to make this a reality," Osborne says. "The input and content we received made the process so much easier. We look forward to a strong year of growth with this new platform throughout 2023 and beyond."

For more information about VSA, Inc. please visit www.vsaprospecting.com

About VSA, Inc.

VSA is a premier telesales and customer service firm founded in 2001 that supports companies with outsourced B2B lead generation and inbound customer service programs. Becoming an extension of its clients' sales, marketing, and customer service teams, VSA helps achieve sales growth targets and service goals with high-end, complex products and services and multi-step prospecting approaches, regardless of the industry. The company has more than 200 employees in offices in New Jersey and Philadelphia, counts several Fortune 500 firms as clients, and partners with some of the country's leading B2B marketing agencies.